Brand Worlds · Games · Mascots

Your crew, your trucks, your city — as a game.

We turn contractors into characters. A clay mascot of your crew, a playable game set on your streets, and a content universe homeowners actually share. Here's what we've built for real contractors.

3contractor brand worlds live
9playable games and universes
11Ridge clay reaction GIFs

Campaign collections

Pick a campaign. We put your crew in it.

Each campaign is a ready-made package: mascot, game and content, timed to when your phone should ring. Live campaigns are already running for real contractors. Tap one to play.

01Live · 2 games Mister Sparky and Bailey in a lightning storm

Storm Season

Launch within 24 hours of a storm

A flying game where your mascot restores the street after the storm, and your truck races to every call.

RoofingElectrical

Includes: storm game, 3 reels, storm-alert posts

02Live · 2 games Mister Sparky outside a clay haunted house

Haunted House

October · Halloween

Your mascot zaps ghosts out of a house in your city. Quick to play, built to share, and every catch decorates the house.

All trades

Includes: tap game, share card, GIF pack

03Live · 1 game Rae and Rae Jr on an R&R Roofing job

Spot the Problem

Year-round · inspection season

Homeowners find the hidden damage and make the call, then book a real inspection. Works as leaks for plumbers, scorched outlets for electricians and dirty filters for HVAC.

RoofingElectricalHVACPlumbing

Includes: inspection game, booking link, explainer posts

04Live · universe The Cadmus Universe homepage scene

Brand Universe

Always on · monthly drops

A hub site for your crew: a monthly comic chronicle, an arcade, the cast and your community impact, all in one place.

All trades

Includes: hub site, monthly comic, 4 social cuts a month

05New concept Mister Sparky at a house strung with holiday lights

Holiday Lights

Late November · December

Light up the whole street before the timer runs out. A natural lead-in to holiday lighting installs and safety checks.

ElectricalRoofing

Includes: holiday game, greeting-card share, GIF pack

Concept · first client gets it built
06New concept Ridge kneeling under a heatwave sun

Heatwave Rescue

June · August

Your mascot races through a heatwave fixing AC units and burst pipes before the temperature peaks.

HVACPlumbing

Includes: summer game, tune-up offer posts, reels

Concept · first client gets it built
07New concept Ridge holding a trophy

Win a Free Inspection

Monthly giveaway

A leaderboard runs on any of your games. The top scorer each month wins an inspection, and every entry is a lead with an email and address.

All trades

Includes: leaderboard, entry form, winner posts

Add-on to any live game
08New concept Four clay crew mascots

Crew Wanted

Hiring season

"Can you crew with us?" A short skills game for job seekers that ends with an apply button. Recruiting that feels like your brand.

All trades

Includes: hiring game, apply link, recruiting reels

Concept · first client gets it built
09New concept Mister Sparky pickup next to a yard sign with a QR code

Scan to Play

Every job site

A QR code on your yard sign, truck and leave-behind opens your game. Neighbours play, then call.

All trades

Includes: yard sign and truck art, QR tracking

Add-on to any live game
10Starter A sheet of Ridge reaction stickers

Mascot Starter Kit

Start here

Your crew as a clay mascot, before you commit to a game. The character every other campaign is built on.

All trades

Includes: mascot, 6 reaction GIFs, sticker pack, truck art

Entry package

What we build for contractors

Mascots, games and content from one world.

01 · MASCOTS

Your crew in clay

We turn you, your crew and your truck into clay characters homeowners remember.

  • Mascot design and character sheet
  • Reaction GIFs and stickers
  • Truck, yard sign and uniform art
02 · GAMES

Playable in 30 seconds

Browser games set in your city, with your phone number and booking link one tap away.

  • Storm, seasonal and holiday games
  • Inspection and "spot the problem" games
  • Leaderboards and prize giveaways
03 · CONTENT

A universe that keeps posting

Comics, reels and posts starring your mascots, so your feed has a story and not just before-and-afters.

  • Monthly comic chronicle
  • Social reels and GIF packs
  • Branded hub site for it all

Your turn

Want a game like this for your company?

Your mascot, your truck, your city. We scope it on a 20-minute call.