Case Study
Moore Unique Skin Care is a Houston-based brand created by dermatologist and pharmacist Dr. Milton D. Moore.
His solutions for razor bumps grew into a full skincare line made for everyone, with a focus on melanin-rich skin
Industry
Dermatology / E-commerce
Services
Content strategy, multimedia design, social media management
Primary Goal
Increase consultations and product sales through
high-impact creatives
The Big Picture
Moore Unique Skin Care is led by a dermatologist who treats patients for skin concerns while also selling their own medical-backed skincare products online
The challenge wasn’t awareness—people knew the brand existed but it was conversion
Skincare ads usually talk about ingredients, benefits, routines… but adults who struggle with shaving irritation just want the pain to stop. Razor burns, bumps, cuts—everyone knows that frustration. So instead of another “clean ingredient” message, the strategy was to put that frustration on screen
Mission
Create one relatable ad that instantly connects with adults who struggle with shaving irritation—and turn that moment into consultations and product sales
The Problem
The audience already had razors, routines, and products.
But none of it was solving the real issue
Common challenges
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Adults were tired of razor bumps and scars
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Many blamed the razor, not the skin
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People ignored product claims because every brand said the same thing
The question was simple
How do we show the real problem without sounding like another skincare brand?
The Insight
Most people think shaving problems come from the blade
But the truth? It’s the shaving gel
When we remind people of that realization, they stop scrolling
A powerful message
“It’s about the shaving gel… not the razor”
Add a visual showing the irritation, frustration, and “I’m done with this” moment
and people immediately feel seen.
Relatability beats explanation
The Solution
A single short-form creative that
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Showed the frustration adults face while shaving
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Paired a bold headline: “It’s about the shaving gel, not the razor”
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Created curiosity without overselling
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Led viewers to ask questions, and book consultations
Execution
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Designed a visual that clearly represented shaving irritation
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Used bold, direct messaging that broke a common myth
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Posted as a short-form asset across Instagram & Facebook
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Added clear CTAs for consultation and purchase
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It blended into everyday scrolling, but the headline forced people to stop
Client impact
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30% increase in consultation interest after launching insight-first creative
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3x increase in engagement compared to earlier campaign averages
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Improved product sales confidence, reflected in longer session times and repeat content interactions
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Stronger brand trust, positioning the dermatologist as an expert who explains problems simply
Visual Deliverables
